PEOPLE AND CULTURE – LIVE BLUE ENGAGEMENT PROGRAM
New England Aquarium; Central Wharf
The New England Aquarium is the only Boston-based cultural institution with a mission focused primarily on the environment. The Aquarium promotes the importance of protecting the oceans through innovative exhibits and educational programs. Recently, the Aquarium has developed a series of live blue™ outreach initiatives to inspire the public to take action to protect the blue planet.
The live blue™ concept is a key part of the Aquarium’s outreach efforts on the web, in exhibits and throughout the greater Boston community. These efforts include the live blue™ initiative website (www.liveblueinitiative.org), which gives ocean fans a social way to pledge their commitment to ocean conservation.
The website is accessible at kiosks in the Aquarium’s main building, allowing visitors engage with the Aquarium’s global conservation efforts while spending time with the animals. More live blue™ messaging is strategically placed on a series of panels throughout the exhibit path.