“Soon after the Boston Bikes program was founded in 2007, Boston Mayor Thomas M. Menino and Director of Bicycle Programs Nicole Freedman decided to bring bike sharing to the Boston area. However, they knew that in order for it to truly transform the way people travel and experience the city, it would have to span municipal boundaries. The Metropolitan Area Planning Council, the regional planning agency for the metro-Boston region of 101 cities and towns, joined the effort, and led the open bidding process that led to the selection of Alta Bicycle Share as the preferred company to operate bike share in the Boston region. Along the way Brookline, Cambridge, and Somerville committed to bring this exciting new initiative to their communities as well” (Hubway).
The company pays for each employee that signs up and the company can choose to subsidize the annual membership for $12.50 (Bronze), $25 (Silver), $50 (Gold) and $50 + usage fees (Platinum). The employee has to use their own credit card to pay the remaining membership fee and for damage liability. They then get their own, personal key fob.
By providing a readily accessible alternative to driving, bike sharing programs can reduce both the number of vehicle miles traveled and cars on the road. This decreases traffic congestion, carbon emissions, and other pollutants by eliminating unnecessary automobile travel for short trips. Employee benefits include convenience, fast travel, physical health, higher concentration and an increased sense of community.
Challenge Participants Currently Adopting This Practice
- A Better City – Gold
- Blue Cross Blue Shield of Massachusetts
- Boston Properties
- Eastern Research Group – Silver
- Forest City (link to Project Story)
- HNTB – Bronze
- Jamestown Properties LP
- Nutter, McClennen & Fish LLP
- Oxford Properties
- Putnam Investments (link to Project Story on station sponsorship)
- Tsoi/Kobus & Associates – Gold
Financing Options, Incentives, And Rebates
In The News
- “Public-private funding for Hubway paying off” Boston Globe, April 2014
- “How Biking Improves Employee Productivity” Triple Pundit, Aug 2013
- “As Hubway reopens, agency eyes Roxbury, Dorchester and South Boston for expansion” Boston.com, April 2013
- “Bike sharing services in Greater Boston kicking into gear” CBS, April 2013
- “The new sign of Spring: the Hubway stations appear” Boston Magazine, March 2013