Organizational recognition programs for employees who cycle and walk to work confer public recognition as a means to incentivize specific commuting patterns and behavior. Recognition could take the form of a bulletin board of “eco-friendly commuters,” a Low-Carbon Commuter of the Month Award, an incentive program rewarding days cycled/walked with coupons, gift certificates, or other prizes, and a range of other options.
Learn more about how to promote green commuting programs.
Recognition programs encourage employees to walk or cycle to work, reducing the organizations’ greenhouse gas emissions from the transportation sector and contribution to traffic congestion. Employees benefit directly from the positive health effects of exercise while employers benefit from fewer employee sick days and increased productivity.
Challenge Participants Currently Adopting This Practice
- Meister Consultants (project story)
Financing Options, Incentives, And Rebates
How to design a recognition program for cyclists and walkers:
- Define incentives to encourage good walking and biking behavior:
- Bicyclists get to leave work 15 minutes early.
- Interest free loan deducted from paycheck to buy bike.
- Pre-tax Fringe Benefit – $20 per month [IRS Tax Code 132(f)].
- Pay employees after tax to commute to work by bike or transit. Amgen pays employees $75 / month for commuting by bike, carpool or transit 60% of the time.
- Pay for gym membership
- Define incentives to discourage car commuting:
- Define recognition of employees who bike or walk to work:
- Dedicate a section of the company intranet site to feature a walker or biker every month.
- Office massage
- Gift card to local restaurant
- Ipod or Itunes gift certificate
- Gift card to local bike shop
- T-shirts and Bike Jerseys for community
- Lunch with a leader who walks or bikes to work
- Outfit the office:
- Organize group communications and outings:
- Email distribution list
- Breakfast bike tune-up
- Happy Hour
- Lunch walking tour
- Advocate for More and Safer Cycling – consider becoming a corporate sponsor of a Boston advocacy organization:
- Communicate incentives, barriers and recognition to employees:
Examples of Boston Area Businesses Promoting Walking and Cycling
- A Better City TMA’s Workout to Work Program
- Eastern Research Group
- Massachusetts College of Art and Design
- Best Practices for Encouraging Biking to Work
- Corporate Walking Programs
- CommuterChoice.com – Boston
- Best Workplaces for Commuters
- How Commute Options Can Benefit Your Business
In The News
- “How Biking Improves Employee Productivity” Triple Pundit, Aug 2013
- “5 ways to make your business (more) bike friendly” GreenBiz, Jan 2013
- “Biking to work can reduce the size of your gas bill (as well as your waistline)” Boston Globe, May 2011
- “As Bike Commuting Gains Traction, Companies Get into Gear” NBC, May 2009
- “D.C. Area Employers Offer Incentives to Bike Commuters” Washington Post, May 2010